Close Up, Nigeria’s favorite toothpaste, recently
won the coveted Brand of the Year award at the ADVAN Awards for Marketing
Excellence which held on Saturday, October 30, 2013. The ADVAN Awards
is to acknowledge and reward marketing professionals as well as celebrate
marketing achievements across a range of Industries. Close Up celebrated this
great achievement by hosting a select group of people from across different
industries to a cocktail event at the Oriental Hotel, Lekki Lagos. Continue...
At the event, the brand thanked its teeming
consumers for their patronage over the years, and its contribution to making
the brand what it is today. In furtherance of its appreciation of its
consumers, the brand also used the opportunity to launch the Close Up Herbal,
“Natural Naija Smile” Contest. The
contest involves consumers putting up their smiles on the Close Up facebook
page, and getting their friends to like the picture. Winners from the
competition stand to win two brand new Hyundai cars.
Also ongoing is the Close Up Loves Naija Promotion
which was unveiled with a special anniversary pack. Consumers are expected to
match three packs to form a complete map of Nigeria and stand a chance to win
up to N1m naira monthly.
Speaking at the event, Brand
Building Director Unilever Nig Plc, Mr David Okeme, stated that Close Up has
been leading innovations in the Oral Care market since the 70s and at the heart
of the brand is the confidence it gives to people to get close to one another.
It is the market leader in Nigeria and is driving this campaign to foster
social interaction. Mrs Oiza Gyang, Category Manager, Oral Care who also spoke
to reporters said that this award is recognition of marketing excellence and
for a campaign that was borne of out of a deep understanding of the Nigerian
consumers and a celebration of the resilience of Nigerians. It is an engagement
with the youths using platforms they love- Music and Digital. Close-Up has also
been working with Dentists to bring behavioural change to Nigerians with its
Brush Day and Night Campaign. She ends by saying “Only Close-Up can provide
perceptible transformation in the mouth that consumers can see, feel and
believe in, and this enhances their ability to ‘close up’.
Close-Up was launched into the Nigerian market
in 1975. It has kept fresh and protected the mouths and teeth of millions of
families across the country. Today, it is Nigeria’s No. 1 toothpaste brand. Their
consumers were assured that Close-Up will continue to demonstrate its Oral
expertise in Nigeria and continue to give the 3X fresher breath and strong
white teeth to 160million Nigerians.
See pictures from the event
below…
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